About Me

I am a seasoned Product Designer with a strong foundation in business analysis, and I am passionate about crafting exceptional user experiences that drive brand engagement. My journey in the world of design has been a fusion of creative artistry and analytical insight, where each project becomes an opportunity to connect ideas, solve problems, and bring visions to life. As a designer, I have always believed that design transcends aesthetics; it’s about enhancing functionality, solving real-world challenges, and making a lasting impact. My approach is underpinned by a comprehensive understanding of business strategy, UX/UI design, and Agile methodologies, which allows me to bridge the gap between creative design and data-driven decision-making.

With a proficiency in HTML, CSS, JavaScript, and industry-standard design tools like Figma and Adobe Suite, I’m well-equipped to translate concepts into tangible, user-friendly solutions. Effective communication and collaboration are at the core of my work, allowing me to align stakeholder expectations, foster team development, and bring design projects to fruition efficiently. My portfolio reflects a commitment to achieving the perfect blend of form and function, whether it’s creating high-quality UX outputs, optimizing user journeys, or partnering with cross-functional teams to meet strategic objectives. I’ve leveraged Agile methodologies for efficient project execution and balanced user experience with technical and commercial aspects, always seeking to improve designs through A/B testing and data analysis.

I believe in fostering a user-centric design culture where collaboration and innovation thrive, resulting in high-quality products that resonate with users. At the core of my work is the pursuit of the extraordinary and the constant drive to enhance the customer experience. I’m excited about the dynamic world of design, where each project offers an opportunity to create something innovative, user-centric, and visually appealing. Join me on this journey, where design meets innovation, and creativity knows no bounds.

Let’s collaborate to turn concepts into compelling and user-friendly digital experiences. Welcome to my design world!


Hard Skills

  • User Experience Design: Proficient in crafting exceptional user experiences through user journeys, wireframes, and prototypes. Passionate about creating outstanding digital products and services.
  • Business Strategy & Analysis: Comprehensive understanding of data-driven decision-making and strategic planning to drive product success.
  • Agile Management: Experienced in agile methodologies, emphasizing efficiency and collaboration for project delivery.
  • Technical Proficiency: Skilled in HTML, CSS, JavaScript, and popular design tools such as Figma and Adobe Suite.
  • UX Research: Experienced in user research methods and user testing to inform and improve the design process.
  • Prototyping: Proficient in creating interactive prototypes for user testing and design validation.
  • A/B Testing: Utilized A/B testing to drive design improvements and enhance user experiences.
  • Design System Contribution: Actively engaged in enhancing and maintaining the company’s design system for visual consistency.
  • Technical Competencies: Proficient in UI design and prototyping, aiming to enhance the eCommerce site’s customer experience.
  • Customer Advocacy: Dedicated to balancing customer experience with technical and commercial aspects, leveraging UX research and design thinking.
  • CRO Support: Collaborated with Digital Analysts in CRO activities, driving design improvements through A/B testing and data analysis.
  • Design System Contribution: Actively engaged in enhancing and maintaining the company’s design system for visual consistency.

Soft Skills

  1. Communication: Effective presenter and collaborator, adept at aligning stakeholder expectations and fostering team development.
  2. Problem Solving: Adept at identifying issues and implementing creative solutions to enhance user experiences and achieve project goals.
  3. Adaptability: Comfortable working in a dynamic and rapidly changing environment, with the ability to pivot and adjust strategies as needed.
  4. Attention to Detail: A strong eye for detail in design, ensuring a high level of quality and consistency.
  5. Team Collaboration: Experienced in working with cross-functional teams, including Product Managers and Senior UX Managers, to achieve strategic objectives.
  6. Customer-Centric Focus: Dedicated to balancing customer experience with technical and commercial aspects, leveraging UX research and design thinking.
  7. Leadership: Demonstrated leadership in fostering a user-centric design culture, enhancing team synergy, and elevating product quality.
  8. Innovation: A commitment to exploring innovative solutions and pushing the boundaries of design to create extraordinary user experiences.



Product Manager

April 2023 – Present

  • Spearheaded the development of user-centered solutions, resulting in a 23% reduction in time consumption.
  • Optimized UX strategies, reducing order times by an impressive 43% and elevating the customer experience.
  • Revitalized the design of loyalty cards, which significantly boosted customer retention rates.
  • Introduced innovative social media strategies, resulting in a remarkable 13% increase in online sales.
  • Implemented a user-centered stock management solution, reducing wastage by 23%.
  • Enhanced the takeaway process, cutting order times by 43% through UX optimization.
  • Achieved a 4.9 Google review by integrating user feedback for service improvements.

Product Designer

Jan 2023 – April 2023

  • I had the privilege of leading the design efforts for our brand-new online food ordering website. One of the standout accomplishments was creating a design that truly embodied our brand’s identity. For instance, we carefully incorporated our brand colors, fonts, and imagery to ensure that every user interaction with the website resonated with our brand’s character and values.
  • A memorable project involved designing an intuitive and straightforward user journey for ordering food. For instance, we implemented a smart search feature that made it easy for users to find their favorite dishes quickly. We also crafted a seamless order process, making it effortless for customers to select items, customize their orders, and complete the purchase.
  • Designing the food presentation on the website was a delightful challenge. I’m particularly proud of how we showcased our menu items. We used high-resolution images and engaging descriptions to turn the online menu into a mouthwatering experience. For example, we highlighted our signature dishes with tantalizing visuals and descriptions that left our customers eager to place an order.
  • It was essential to ensure that our website was accessible on all devices. I played a crucial role in designing a responsive interface. For instance, we meticulously tested and refined the website’s appearance and functionality on various devices, from desktops to mobile phones. This dedication ensured that users could easily order their favorite meals from anywhere.
  • User feedback was invaluable in shaping our design. Through usability testing, we gathered insights that drove improvements. For example, one user suggested a more streamlined checkout process, which we promptly implemented. These iterative refinements based on real user interactions ultimately made our website more user-friendly and appealing.

UI/UX Designer

September 2022 – Jan 2023

  • As the UI/UX Designer for Sky Cluster Limited, I was part of the creation of an online food ordering website with a distinct brand identity. An illustrative example is how I integrated the brand’s signature color palette and logo seamlessly into the site’s design. This provided a strong visual connection for users and reinforced brand recognition, ultimately enhancing brand loyalty.
  • I crafted an intuitive user flow and navigation structure to simplify the food ordering process. For instance, I optimized the menu layout by categorizing food items logically, making it easy for users to find their desired dishes. This approach increased user engagement, as evidenced by a 20% reduction in the bounce rate within the first month of the site’s launch.
  • Visual appeal was a core aspect of my design strategy. To illustrate, I curated high-resolution images of the menu items and implemented interactive elements such as hover-over effects on food images. These design choices resulted in a 15% increase in user engagement, with users spending more time exploring the menu and placing orders.
  • Ensuring a seamless user experience on various devices was paramount. For example, I conducted A/B testing to refine the mobile interface, resulting in a 30% increase in mobile orders. This mobile optimization translated into tangible business growth, with an additional 10% increase in monthly revenue from mobile users.
  • Usability testing was a key part of our design process. An illustrative example of this was when we observed users experiencing difficulties with the checkout process. We swiftly implemented a simplified, one-click checkout option, leading to a 25% increase in completed orders and a substantial boost in customer satisfaction.

Exelm Brands

UI/UX Designer

Jan 2023 – June 2023

  • I had the privilege of spearheading the design of a messaging app tailored to the unique needs of employees in care homes. Through extensive UX research, including surveys and in-depth user interviews, I gained valuable insights into the challenges and goals of the care home employees. For example, we discovered that many employees struggled with inefficient communication and scheduling issues, which became a driving force behind the design.
  • To address the identified challenges, we implemented innovative design strategies that significantly improved user engagement. For instance, we introduced a user-friendly shift scheduling feature that allowed employees to view and manage their work schedules with ease. This feature not only reduced scheduling conflicts but also led to a 40% decrease in scheduling-related issues reported by employees.
  • We adopted agile methodologies to ensure on-time project delivery and foster effective collaboration among the development and design teams. For example, we used daily stand-up meetings to promptly address design-related issues and incorporated real-time feedback into the design process, resulting in a 20% reduction in development rework.
  • Through effective client meetings and product demonstrations, we achieved an impressive 75% product adoption rate within the first quarter of launch. One notable example is when we conducted a series of feedback sessions with care home administrators, where we fine-tuned the admin dashboard to meet their specific needs, leading to higher client satisfaction and increased usage.
  • The development of interactive prototypes played a pivotal role in our design process. For instance, we developed a prototype for the pay slip feature, allowing employees to access their pay information conveniently. Rigorous testing with end-users revealed a 60% decrease in inquiries related to pay, showcasing the effectiveness of our user-aligned design.
  • I actively nurtured a collaborative, user-focused design culture within the team. For example, I initiated regular design review sessions where team members provided feedback on each other’s work. This resulted in a 15% improvement in design quality and a boost in team synergy.
  • I played a pivotal role in aligning stakeholder expectations with design outcomes. For instance, during a pivotal stakeholder meeting, I presented a visual roadmap of upcoming features, which significantly improved transparency and stakeholder satisfaction. Additionally, I mentored junior designers, instilling design best practices and nurturing their growth within the team.


Senior Business Specialist

Jan 2022 – July 2022

  • Led a diverse team of 13 members through six complex Agile projects simultaneously. For instance, during the launch of Amazon Canada launch, I coordinated cross-functional teams including developers, UI/UX designers, and Business Specialists to ensure the project met deadlines and achieved its key performance indicators (KPIs).
  • Developed data-driven business strategies that directly impacted the company’s bottom line. In one instance, I leveraged market analysis and customer feedback to recommend a shift in product focus. As a result, we saw a 20% increase in revenue within the first quarter.
  • Spearheaded initiatives to enhance the customer experience by implementing innovative automation and streamlined processes. For example, we introduced an automated chatbot on the company’s internal communication website, resulting in a 30% reduction in customer support response times and a 15% increase in customer satisfaction ratings.
  • Conducted a comprehensive root cause analysis that identified vulnerabilities in our platform’s security. As a response, we initiated a security audit and patching process, which successfully mitigated potential risks and safeguarded user data from potential threats.

Business Specialist

October 2021 – Jan 2022

  • Conducted extensive market analysis, gathering insights on consumer behavior and industry trends. Utilizing this data, I contributed to the development of data-driven business strategies. For example, I spearheaded a market analysis project that identified a niche customer segment. We subsequently launched a tailored marketing campaign, resulting in a 15% increase in sales within that segment.
  • Managed a high-performing team of 13 professionals across six Agile projects. Our projects ranged from optimizing warehouse logistics to improving customer support processes. An exceptional instance was during a critical holiday season, where I led a team to ensure that shipping deadlines were met, resulting in a 20% reduction in delivery times compared to the previous year.
  • Focused on enhancing the overall customer experience through innovative automation and streamlined processes. A prime example was the implementation of a real-time chatbot on the Amazon website. This reduced customer support response times by 30% and led to a 20% increase in customer satisfaction ratings.
  • Played a pivotal role in strengthening platform security by conducting root cause analysis. For instance, during a security breach incident, I led a cross-functional team to identify the source of the breach and took immediate actions to patch vulnerabilities, securing user data and averting potential data breaches.
  • Leveraged data analytics to make informed decisions. I initiated a project that focused on analyzing sales data to identify underperforming product categories. This resulted in a strategic shift towards promoting those products, which led to a 25% increase in their sales.


MA Web Design and Content Planning

University of Greenwich

September 2022 – September 2023

BA Journalism , Political Science, English Literature

University of Bangalore

2016 – 2019