I’m Emil
I define, priortise, and drive the development of products that transform everyday lives.
“If you want to know your product, talk to your loyal customer.”
I’m a product owner focused on building and improving user-centric operational products especially where workflows are complex, adoption is hard, and measurable outcomes matter.
I specialise in:
- turning underperforming products into trusted systems
- aligning product direction to real operational workflows
- delivering measurable improvements in adoption, satisfaction, and operational throughput
- working cross-functionally with engineering, operations, and stakeholders to prioritise outcomes
I care about clarity: clear problem definition, clear priorities, and clear results.
I also build independent prototypes outside work hours to sharpen product craft, focused on workflow design and end-to-end delivery. These projects do not use any employer IP or confidential information.
I’ve worked with some of the best companies.
Why me ?
- I don’t build features : I solve business problems.
Every product decision is tied to revenue, efficiency, or scale. If it doesn’t move a metric, it doesn’t ship. - Not everything needs AI. I focus on where it creates real advantage and avoid it where it adds noise or risk.
- I optimise for real-world use, not ideal scenarios
My products are used in operational environments where reliability, clarity, and speed matter more than perfection. - I prioritise outcomes over process
Frameworks and Agile rituals are tools, not goals. I use them pragmatically to deliver measurable results.
